Keep Louisville Weird
The Louisville Independent Business Alliance is a proud sponsor of the Discover Louisville Festival, featuring OK Go.
The mission of LIBA is to preserve the unique community character of the Metro Louisville area by promoting locally-owned businesses and to educate citizens on the value of shopping locally.
In order to pursue its mission, LIBA will focus on three primary initiatives:
Informing citizens of the value provided by locally owned businesses, including their importance to the local economy, culture, and social fabric. The goal is to encourage area residents to view themselves as citizens — as members of a community rather than merely as consumers.
Offering group branding, promotion and advertising to LIBA members to elevate the individual and collective profiles of locally owned businesses in order to provide marketing and exposure advantages chains routinely enjoy.
Creating strong relationships with local government and media in order to inform local decision-making and give voice to the locally owned independent business community, and to promote policies that support community-rooted enterprise.
